Traffic Vault SecretsNote: the above link is provided as an example of generic type marketing pitches for accountants.I really believe accountants marketing has specific characteristics that these so called secret underground methods are just useless information peddling.As the biblical writer opined: "there is nothing new under the sun".I have found with marketing,especially with accountants marketing strategies,there are no magic bullets. I have worked full time for accounting professionals, providing marketing assistance, and have found that basic marketing approaches are still the best way to
expand an accounting practice. Methods I have used are not secret or game changing. Expanding an accounting practice by acquisition or merger(my favorite)is far and above the tried and true method of building a large practice. In addition, I have found a few techniques that will consistently produce new business accounting and tax clients month after month with measurable results In analyzing real results over 20 years I can tell you the old tried and true methods are still the most cost effective strategy. Internet marketers have their niche and expertise but real results are one on one situations in that market. Few new accounting clients will contact their accountant by searching the internet. And of course accountants wishing to sell their practice will not use the internet to contact potential buyer.
In summary, I have found real results are obtained through direct contacts and good old fashioned salesmanship. With the internet what sounds to good to be true is probably
a slick pitch for a large sum of money. I have listed the above post as an example of a link I found for accountants marketing services. Basically a generic marketing pitch with typical internet puffing.
Some people have blogs to promote their business. I simply use it to vent my frustration with the enormous amount of useless information the internet offers for accountants marketing. I normally research accountants marketing service daily and add some comments.I Hope I found a blogger to disagree with my assumptions concerning accountants marketing but the pie in the sky con men will have no such contact with someone who really understands accountants marketing.